EU-China Year of Tourism Conference in Ireland highlights opportunities for Ireland
March 29, 2018
The Ireland China Business Association hosted a Sino-Irish Business Seminar. The seminar related to the EU-China Tourism Year which was set to provide delegates with the opportunities for Ireland.
EU-China Tourism Year (ECTY) was launched in Venice on 19 January 2018. This initiative, agreed at the 2017 EU China Summit, aims at supporting the development of new and better travel itineraries, promoting inter-cultural understanding, and enhancing travel and tourism experiences, including greater promotion and more sustainable tourism.
Speakers from both government bodies and private enterprise highlighted the opportunities for Ireland following high profile announcements such as the new direct flight from Dublin to Beijing.
The conference was chaired by the CEO of Tourism Ireland, which is the organisation n responsible for marketing the island of Ireland overseas. He stressed the importance of the Chinese market to the tourism industry in Ireland and how being “China Ready” was a key objective for every tourism business.
Discussions around marketing focused on Irish brands in the Chinese market.
Other speakers at the event included the Irish ambassador to China, the Chinese ambassador to Ireland, the Head of Conference Sales at the Dublin Convention Centre, Dublin airport and the account manager for Belfast’s Waterfront hall.
For more information on the Ireland China Business Association visit their website: http://www.irelandchina.org/