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Guanxi (Relationship) Guide

3. What Guanxi is not

While guanxi is an important part of doing business in China it is not the be-all and end-all of it. Having strong relationships alone will not ensure that you will be able to achieve your business goals in China. Your company will still need to have a strong overall business operation in order to be successful.

You should also treat with scepticism those who claim that guanxi alone can enable your company to succeed in China. While these connections can help you open doors and find new opportunities, your company will still need all of the other components of your business to be strong if you want to grow in China.