The typical Chinese tourist is changing. A decade ago Chinese middle classes hardly left China, today they travel to the US, EU and other parts of Asia in their millions every year.
The Chinese government has estimated in 2017 that 700m Chinese tourists will travel globally in one year. They have determined this by the number of passports that have been handed out and their statistics at the airport immigration desks.
With these large numbers of Chinese tourists, its important to understand the habits and general advice about these tourists.
Failing to understand these habits will leave tourism organisation with a lack of attraction to Chinese tourists.
This guide gives advice around language, food, money and booking habits.